We do this based on the browser's referrer, so no PII is stored. That's why we only use unique visitors without tracking IP addresses. Simple Analytics never compromises privacy. Privacy policies like the GDPR explain you must have visitors consent to store personally identifiable information (PII). The hashes expire only once per day, so for less than 24 hours, there is still personally identifiable information stored about your visitors.Although this is definitely better than big tech trying to collect as much personal data as they can to sell to advertisers, it is not 100% waterproof and is a gray area. These hashes connect page views together. ![]()
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